Alpina is delighted to announce Italian skier Markus Eder, winner of this 2019 Freeride World Tour, as a new Alpina Watches ambassador, the most recent member of the”Alpinists” team.
“I am honored to become an ambassador of their Alpina family, together with amazing athletes in all different sports. We are all sharing the identical drive to continuously get better in what we’re doing and bring our game to the next level, just like Alpina does”, said Markus Eder.
“We are extremely pleased to welcome Markus Eder into our Alpinists family. Markus impresses with all the mark he his creating on skiing, together with his style and capability to bring freestyle to the backcountry.
Recognized a role model in the world of freeride, Markus Eder is a 29-year-old skier in South Tyrol, Italy.
Born on November 30, 1990, in Brunico, Markus Eder grew up skiing at Klausberg, an Italian small hotel near the Austrian border. Having made his debut as a ski racer, he was bound to be drawn by the imagination and entertaining freestyle skiing had to offer and started to concentrate on this discipline in 2005.
His flair combined with his artistic and competitive personality enabled him to quickly break out on the European stage, and further grow to be a renowned international freestyler after winning the Knights contest in Nebelhorn, Germany, in 2010.
As a park skier, Markus Eder won the Knights at 2010, in the SFR Freestyle Tour in 2011 and competed in the 2014 Winter Olympics at Sochi, Russia (15th in credentials ).
In 2011, Markus Eder participate in a backcountry competition for the very first time at the Red Bull Linecatcher contest and won the next location. Having discovered the joys of freeriding and exploring mountains, this adventure opened new views in Eder’s skiing career.
From this time, Markus was driven by the ambition to excel both in freestyle and freeride areas and becoming the first skier to compete at the Freeride World Tour and in the biggest freestyle events.
His eyesight to stick out among his freeride competitions was founded on the reinterpretation of steep lines with his freestyle history as an advantage. Markus won the World Heli Challenge at 2012 and took second overall in 2018 Freeride World Tour before being crowned Freeride World Tour Champion in 2019, the very prestigious title a big-mountain rider can make. Two of those movies, Days of My Youth and Drop Everything, were filmed in Alaska — Drop Everything was partially shot in Canada -, giving him the chance to demonstrate his technical prowess on the Far North Terrible lines.
Apart working on projects with third parties, Markus has always loved to ideate, create and distribute his personal jobs like Night at the Opera, Alptopia and My playground, in which he could drive his message in a private and artistic way.
In 2020, Markus decided to resign from competitive skiing to focus on a personal endeavor. But he collaborated in the Fieberbrunn 2020 Freeride World Tour cease as a Wildcard, in Austria, on Sunday March 8. A destination dear to his heart, Markus Eder won the Fieberbrunn stop in 2019, realising his best performance.